We are moving in a really complex and exciting epoch, defined as Post-modernism, Liquid Modernity, Forth Industrial Revolution, etc. that is characterized by a continuous evolution of the worldwide economic and social scenario, with tremendous technological improvement on one hand and climate change, biodiversity loss, resources depletion on the other, that call for a radical response from the design community. Anthropogenic pressures on the Earth System have reached a scale where an urgent change of route towards sustainability is inescapable. At the same time, the understanding of the raising complexity in natural and social systems, resulting by the discoveries occurred during the last century in Physics, Cybernetics, Biology, etc. made the reductionism view inadequate opening new opportunities.
At Grown we create in a regenerative direction in close cooperation with major design principles of nature, to transfer such into improving human-nature systems.
Starting from the observation of natural phenomena, the “Design as Nature” approach aims to “learn from nature” not just for mimicking the natural technologies, but for designing a product system able to positively interact with a dynamic environment and an evolving society.
Grown is a collective of individual science-designers-engineers-speakers-consultants-weavers, like a business mycelium writing bills on their own responsibility and freedom for projects we as collective acquire, while collaborating on a project basis.
Here below the main design-as-nature focal points we are concentrating on:
• Design with Carbon (embodied CO2 with may well be the factor with most leverage in changing our society)
• Design-in Circular Opportunity (as opposed to “just” designing out waste, the circular economy paradigm)
• Design for the Real World (design for real needs in a real context)